The Cisco Spark service lives in the Cisco Collaboration Cloud. The application was built to enable teams to move faster and deliver greater results by bringing everything and everyone together. It is your business messaging app, conferencing solution, and phone system all in one. Spark changes the communications experience from siloed to integrated. Instead of just calling or instant messaging, Spark makes persistent business messaging the center experience of all your communications and where all of your work lives. You are never more than one click from initiating and receiving voice and video calls, joining meetings, scheduling meetings, and more, all with the historical context of team and one-to-one interactions including shared files and persistent messages.