Small Business Digital Transformation Fact Sheet

In a world where virtual operations continue to be more and more important, this has never been more critical to maintaining business continuity. This is especially true for small businesses that have been some of the hardest hit during the pandemic.

Digital transformation provides customers with tools to engage with businesses on whatever platform they choose, which in turn allows businesses to deliver against their increasingly high expectations of a seamless customer experience. 

Emerging technology continues to impact how small businesses interact with employees and customers alike to improve experiences and streamline processes. 

As a result, expectations for business efficiencies are increasing, which requires strategic infrastructure and investments for small businesses. 

In order to create customer experiences that drive retail efficiencies and achieves business outcomes, digital transformation is crucial for small businesses.

1. Identify digital transformation objectives
2. Assess/Audit your current business processes
   1. Talk with your employees to identify the gaps and business operation deficiencies
   2. Conduct a pulse survey to ask your customers for feedback on their experiences and pain points with your business
   3. If internal resources are limited, CDW’s team of small business experts can help
3. Develop a strategy and define business goals
   1. Research the latest technology, applications and devices
   2. Collect the data and digest the feedback to then develop a strategy that supports a plan to invest in new technology
   3. CDW’s team of small business experts is available to provide recommendations and help every step of the way
4. Educate your team and cultivate a digital culture
   1. Highlight the importance of digital adoption and solutions among employees
   2. Welcome change and embrace technology. CDW experts can help make this an easy transition
   3. Plan to provide employee training for the changes in infrastructure