How CDW is Fueling Innovation in Creative Industries – One Gallery at a Time
CDW partnered with Toronto artist Peter Triantos by donating an LG 75XS4G Window Facing Display screen to one of his galleries. These screens are a perfect solution to showcase the colour-rich intricacies of Triantos’ art.
The pandemic has ignited innovation for organizations across all industries, and IT plays a crucial role in making this possible. But when we think about technology, it’s typically in an office or retail setting; one industry that is often left out of the picture is the arts. Yet, as hybrid and remote work models developed with the help of strong IT infrastructure over the past two years, digital art has also exploded in popularity – made possible by technology.
In the spirit of continuing to propel this innovation forward, CDW recently partnered with Toronto-based artist, Peter Triantos, by donating an LG 75XS4G Window Facing Display screen to one of his three galleries in the city. This state-of-the-art screen can be seen at 21 Avenue Road in the heart of Toronto’s prestigious Yorkville neighbourhood, and displays some of the finest contemporary art the world has to offer.
Not your average display screen
LG 75XS4G screens offer more than meets the eye and are a perfect solution to showcase the colour-rich intricacies of Triantos’ art. As one of the largest, brightest and highest resolution panels on the market, these screens create a crisp, true colour image from all angles. Designed to operate and maintain image quality, even in direct sunlight, these screens are crafted to display images 24/7.
When walking by Triantos’ gallery, the images on the screen shine through in vivid focus, regardless of the weather or time of day. The screen is also equipped with leading-edge polarizer technology to ensure colour and quality are not compromised when viewers are wearing sunglasses or looking at the art from a distance. It is difficult for passersby not to slow their pace and marvel at what’s on screen, and this has quickly become part of the neighbourhood’s elegant and artistic charm.
Using LED backlit technology, these screens are also highly energy efficient and have an automatic sensor to adjust the brightness of the panel according to the light exposure. This not only conserves energy, but adjusts the colours of the image to maintain quality and clarity at all times.
As digital art continues to evolve, having the technology to accurately display the full range of colours and detail of each work of art is paramount. This innovation is just the tip of the iceberg, as the full potential of technology-enabled art is only beginning to be unlocked.
The renaissance of NFTs and digital art footprints
Triantos believes that partnerships like his with LG and CDW are the start of something truly revolutionary. While many industries are in the adolescence of their digital transformations, the arts community is still in its infancy – ripe with possibility and only beginning to explore the creative applications of digital technology. “The arts community is in a renaissance right now,” said Triantos. “There are so many new innovations, especially as we explore the full potential of the artistic applications of digital technology.”
According to Triantos, physical art is not going anywhere, but digital art will soon overtake traditional painting and sculpture as the ubiquitous mainstream medium. Looking to the future, he predicts that the average art collector will be collecting the digital rights to artwork in the form of non-fungible tokens (NFTs).
This principle dictates that as digital screens replace traditional canvases, pieces of art will leave a digital footprint instead of historical provenance. This allows for artists to licence and track their work electronically, meaning that if their art is purchased today and resold 10 years from now, the artist can still be a part of the transaction.
How digital displays make art more accessible
Screens like the LG 75X4SG have the power to give small businesses the boost they need in today’s increasingly digital landscape. According to Triantos, the screens make art more marketable and more accessible, as they eliminate the need to drill into floors or walls for installation. As businesses of all shapes and sizes continue to undergo digital transformation, this kind of technology is key to helping artistic industries stay ahead of the curve, as they explore the intersections of traditional and contemporary art forms in ways the world has never seen before.
In addition to the many business benefits, Triantos also predicts that mass adoption of screens will have creative benefits, as the use of colour and form is enhanced in the process. The technology enables different colour and texture representations than what can typically be achieved through physical paint and canvas. Additionally, Triantos anticipates this will spark a revival and exploration of fluorescent colours, helping the broader community paint a new, refreshing and perhaps more positive picture after all the challenges of the last two years.
The right monitor or display can make all the difference
From conception to installation, CDW’s in-house Solution Specialist, Dustin MacDonald, worked with Triantos as a key advisor to bring this project to life. This included a site inspection to understand Triantos’ vision and help find the best piece of hardware to meet his needs. CDW also identified a content management provider that was easy to work with and had software that was plug-and-play, so Triantos could access it from his PC or phone.
Through its strong and strategic partnership with LG, and by working closely with service providers such as Synnex, who provided installation, CDW is able to provide digital signage solutions to customers of all sizes. “CDW is working very hard to expand on digital signage as a service,” says MacDonald. “That’s something I’ve been working very hard on. We can offer full services thanks to partners like Synnex, which allows us to support customers from large corporations to small businesses.”
One of the most powerful tools for a modern business is the implementation of large-format displays. Everything from adaptive menus to digital signage can be displayed or adjusted on these large screens. No matter how you use a display, CDW has got you covered with a large selection of screens from industry-leading brands and manufacturers. Speak with an expert at CDW today to learn more about how a large-format display can benefit your business.
“LG is committed to working with CDW to uncover opportunities for signage solutions across all industries, including the art industry,” says Danielle Chen, LG's National Account Manager from the B2B solution team.