Know your gear
Cisco MediaSense is an open-standard, network-based, scalable platform that supports recording, playback, live streaming, and storage of media, including audio and video, with rich recording metadata. It provides an efficient, cost-effective platform for capturing conversations between businesses and their customers. The conversations then can be examined by third-party analytics applications from Cisco technology partners to provide a variety of valuable business functions, including regulatory compliance review, quality management, service optimization, legal discovery, business intelligence gathering, agent training, and real-time guidance that can dramatically improve customer care. Contact centers handle thousands of customer conversations a day, but unfortunately much of the enterprise intelligence that could be gleaned from those conversations is never used - because it is either too expensive to capture or too difficult to mine for useful information. Cisco solves these challenges by recording conversations on the network - rather than on a device - simplifying the architecture, lowering costs, and providing optimum scalability. Just as important, the Cisco network-based recording approach allows for quick availability of the captured media for different applications - regardless of location - through simple application programming interfaces (APIs). These interfaces implement open web standards, enabling an ecosystem of applications from Cisco technology partners that can gather useful information from conversations, either in real time or afterward. Such information can provide insights into caller concerns, guiding customer service agents toward speedy first-call resolution, thereby improving agent productivity while increasing customer satisfaction. With Cisco, gaining valuable business intelligence from customer conversations is no longer a daunting challenge.