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Import, manage and analyze data in many different formats, including text, audio, video, emails, images, spreadsheets, and online surveys. Use NCapture, a simple browser plugin to collect social media and web content. NVivo is the only qualitative data analysis software that allows you to collect data from Facebook, Twitter and YouTube as rich datasets. So you can access the online conversations and content about your research, organization or topic of interest, but also the valuable data behind the comments, like demographics and locations.